How To Create A Clear Brand Message

By Laura @ IWMLB Project | What business shall I start?

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Apr 10

Hey and welcome to the ninth episode of the ‘I Want My Life Back Project’ podcast!


In this episode, I chat with Lucy Griffin-Stiff who spent 20 years in corporate communications. After leaving to do the same thing as a consultant, Lucy finally took the leap to set up her own business after having her first child.

Lucy was commuting around 4 hours a day in her consultancy job and just couldn’t face doing that while looking after her baby.

Lucy’s business grew out of starting a blog initially, firstly a personal blog (about parenting and wine!) and then secondly about her field of expertise.

Starting Conversations helps business owners work out what their brand message is in a very clear way, to get the right customers.

how to create a brand identity

Here are some of the highlights of the episode:

  • Why you don’t necessarily need to stay in a salaried job if you want to have a baby. There are maternity allowances you can claim when self-employed.
  • How starting a personal blog helped Lucy to work out what she wanted to do as a business.
  • How Lucy got her first client and how long it took.
  • The three things you need to master in order for your business to be successful.
  • Why you can’t put a price on freedom and flexibility.
  • How to get things done in your business when you have a child.
  • The biggest mistake people make when trying to identify their brand message.

You can listen to the episode below.

FYI there are a few clicks and crackles on the recording, I am still trying to find the best way of recording interviews but I don’t have the budget the big podcasting studios have! I will keep working on it 🙂

You can subscribe to the podcast on iTunes here so you never miss an episode.

Links to website and groups mentioned in the episode:

Lucy’s website

Twitter Starting Conversations

Facebook Starting Conversations

Linked In Starting Conversations

Thanks, Lucy!

If you are enjoying the I Want My Life Back Project then you can join the community.

You’ll get one email on a Wednesday with a link to the latest post or podcast plus collated articles from around the web to help you get your life back!



Podcast recorded on Quicktime, edited with GarageBand for Mac, finished off post-production with Auphonic and hosted by Podbean (some of these are affiliate links FYI).

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About the Author

Hi, I am Laura. I set up the 'I Want My Life Back Project' after burning out in a corporate job. I quit in May 2017 and set about getting my life back. I now freelance 2 days a week, run this blog, manage my rental properties and am SO MUCH HAPPIER! All the content on this blog is to help you to get your life back too :-)