Top 11 financial goals you need to achieve in your 30s

By Laura @ IWMLB Project | I need to save money

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Jul 25
Gone are the days of beer pong and spending your last change on a double vodka and red bull at Happy Hour (hopefully).

Our 30s are a time when you tend to be a little more settled. Perhaps you own your home, have a long-term partner or spouse and maybe some kids.

You’ve climbed the corporate career ladder and earn a good salary. You can drink decent wine and organic food.

Life is good.

Apart from one nagging thing in the back of your mind. Your finances.

Perhaps you still juggle credit cards or have your student loan hanging over you. Or you are just not really sure what is going on with your money but you kind of ignore it and just continue to spend it all.

It’s time to bite the money bullet.

top 11 financial goals to achieve in your 30s

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Your 30s are the perfect time to really understand what is going on with your money. I like to call it the ‘yay, oh shit’ time of your life.

‘Yay! I finally earn a decent wage and don’t have to eat beans on toast all the time!’

‘Oh shit! Suddenly turning 67 (or whatever the standard retirement age is) doesn’t seem so unbelievably ancient anymore.’ 

You might even be thinking that another 30 years in your corporate job sounds like the Greek myth of Sisyphus. (Sisyphus is eternally condemned to pushing a big rock up a hill, only for it to roll back down as soon as he reaches the top). 

So, how do you get more ‘yay’ and less ‘oh shit’?

By getting control of your money.

That way you know exactly what your situation is and can decide to spend on what truly makes you happy.

You can then save the rest so that you can secure your financial future and then boost the savings or income further to either retire as early as possible, leave your career to start a business or even drop down to part-time hours to spend more time with the kids.

Being in control of your finances will also give you peace of mind so that little dark cloud of doubt and confusion will stop following you everywhere.

So, let’s take a deep breath and get ready to smash those financial goals!

15 Financial Goals You Should Achieve In Your 30s

Know exactly where your money is at right now

  1. Know how much you are worth

The first step to knowing what the F is going on with your finances is to figure out your net worth. This just means what you OWN minus what you OWE.

Net worth is usually referred to in terms of ‘Assets’ and ‘Liabilities’.

Assets = what you own

Liabilities = what you owe

So you add up everything you own (house, car, checking accounts, saving accounts), and then minus off everything you owe (credit cards, mortgages, car loans, student loans).

This will get everything down in front of you so you can clearly see where you stand RIGHT NOW in terms of your financial picture.

If you want to read further about assets and liabilities then I can highly recommend Rich Dad Poor Dad by Robert T. Kiyosaki.

2. Track your spending every month

The number one thing that has made me good with money and able to grow my net worth, is tracking my spending.

I’ve had a budget spreadsheet since 2007 which I fill out diligently every month (apart from a year gap when was living abroad and the exchange rate made it too complicated, or I was lazy, one of the two).

There are a few reasons why tracking your spending is so important:

  • You can spot errors. I have been charged bank fees in error, had payments from companies taken twice and various other things that shouldn’t have happened and have taken money from my account. If I didn’t go through my bank statements each month, I would have had no idea and would never have got the money refunded.
  • You realise you are paying for subscriptions you had forgotten about
  • It really brings home where you are wasting money. If you are entering $100 under ‘Coffees’ every month, you might decide you would rather save that money instead. If you didn’t track it though, you would never question whether that was what you wanted to continue doing.
  • You can track your net worth at the same time. Once you have your spreadsheet (or whatever you want to use) set up, it only takes an hour each month to update your monthly spending and net worth. That way each month you have a full picture of where you are at.

You can make your own spreadsheet, find one on the internet or use a banking app like Mint or Personal Capital.

If you are in the UK, Money Hub is a new app that is about as close to Personal Capital as you can get I think. I will be trying it shortly so will report back!

3. Calculate your current savings rate

I stumbled upon this concept after reading Get Rich Slowly – Be Your Own CFO (free PDF) and it really did rock my world (I am a money geek but it is still awesome!).

The idea is that instead of thinking about saving in terms of $ or £ (or whatever your currency is), you work out your savings as a percentage.

It is much easier to keep track and also stops you from inflating your spending whenever you get a pay raise.

It works like this. Say you earn $3,000 per month, and you save $300. You would have a savings rate of 10%.

If you got a pay raise which meant your new salary was $3500 per month, you would need to increase your savings to $350 in order to maintain the same savings rate. 

This also makes it easier to set a target savings rate and track it each month.

Get educated and end the money confusion

4. Understand your pension

One of the things I stuck my head in the sand the most about was my pension. I just didn’t really understand it. The paperwork from my workplace pension was incomprehensible so I just ignored it.

Once I started to look into it, I felt much clearer and was able to make a decision about how much to put into it.

What exactly are pensions?

Pensions were first introduced in 1908 in the UK as a way to prevent poverty in old age. Ironically, these were payable at the age of 70 when the average life expectancy was 47…….

In the US they were brought in for soldiers originally and the first corporate pensions were introduced in 1875 by American Express.

The point of a pension is to provide an income after you stop earning money from your job.
  • A pension is generally invested in the stock market in various ‘funds’ – you need to ask your employer for the details of your specific plan.
  • Many employers offer a contribution match which means that if you contribute x% they will match it. This is essentially free money.
  • Pensions have tax benefits as you pay out of your income BEFORE tax.
  • In the UK, you CANNOT access your pension until retirement age. 
  • If you plan to have your pension as your ONLY source of income when you retire, you need to make sure you are saving enough to cover this. You can check how much you need to save via a retirement calculator, there is one for the UK here and one for the US here. If neither of those is applicable to you, just google ‘pension calculator + your country’.

As an example, I plugged in some made up numbers into the UK pension calculator I mentioned above. I put in the scenario of £0 in my pension right now and the desired income of £35,000 in retirement at the age of 57. 

I would need a pension pot of £1.28 million which means I should be paying in £1,572 per month from NOW (I am 38).

financial goals in your 30s

Enter your numbers into a retirement calculator. It may be a shock but DO IT. Don’t wait any longer if you haven’t started planning for your retirement.

What if you have other streams of income?

If you have rental properties, dividend payments or interest from other investments, then these will also make up your income in retirement. Therefore you don’t need to save as much into your pension.

I personally contributed just enough to my corporate pension to get the employer match, then I opened my own private pension, bought rental properties and invested in index funds with a Vanguard account.

(I am not a financial advisor so you will need to make your own decision on how much you need to put into your pension. I saw an advisor and then made my own decisions after a lot of research and reading books on money and investing. You can read my blog post about the books, podcasts, and blogs I used here

5. Have an understanding of investing in the stock market

When I first started learning about money, I found the stock market terrifying.

It seemed like this big volatile beast which would swallow my money into the abyss, never to be seen again.

Thankfully this isn’t true, and I have a fair bit of my net worth invested in stocks and shares via Vanguard.

Here is the UK site and the US site if you want to check them out. (These are not affiliate links, I don’t earn anything by mentioning them to you.) 

I used personal finance blogs and books to understand how it worked. It took me a while to understand it and decide how I wanted to invest. 

Everyone is different is their attitude to risk and I am not going to tell you what you should do.

I personally prefer index funds as they track the stock market and I can just buy the Vanguard fund I want, set up an automatic payment and forget about it.

The book I personally loved that helped me understand index funds was A Simple Path to Wealth by JL Collins. I have met him in real life and he is an awesome guy.

An investment in knowledge pays the best interest. –Benjamin Franklin

6. Get wise to sneaky marketing and advertising tricks

Ooooh they’re a sneaky lot those marketers and advertisers. Everythingfrom pricing, to shop layout, to celebrity endorsement is done to make us spend more.

Get wise to the tricks so you are making intentional decisions to spend rather than influenced decisions.

Hiking prices to bring them back down 

Advertising a product at a higher price (for a set period of time) before marking it down to make it look like a sale item. This called ‘Anchoring’.

Decoy pricing 

Pricing two items in such a way that makes economic sense to buy the higher priced item. This is why you often see 3 purchase options, the middle one is almost always the one you choose and it is designed that way to make it look like the most logical purchase.

Social proof 

Where you do something or buy something because you see others doing it. This is why social media influencers are paid so highly by brands as they much more likely to get customers by someone else seemingly ‘unrelated’ is shown wearing or using their products.

Telling stories 

Showing customer testimonials is more likely to elicit an emotional response from us as we relate to their story. We are then more likely to buy.

Removing currency signs 

For some reason when restaurants leave off the £ or $ sign, we are more likely to spend more.

Eye-level positioning 

Putting more expensive goods at eye-level makes us more likely to buy them. That’s why the cheaper own brand alternative is always on the bottom shelf in the supermarket.

False sense of urgency 

Either the product is part of a limited time offer, or advertised as ‘limited stock’ Neither of these are true, it just to force the customer to make a quick decision.

Loss leader 

Pricing a few products really low to get you into the store or online as it is very likely you will purchase more items (at a higher price and better profit margin).

Odd number pricing 

People are more likely to buy an item when it ends in an odd number. Hence .99, .97 and .95 as price points.

There are literally thousands of tricks that marketers and advertisers use to trick you into spending more. 

Once you are aware of it, you become immune and only spend on what you need.

7. Only spend on what is truly important to you

Once you track your spending and understand the tricks that brands use to get you to spend more, you can decide what truly makes you happy and what you can cut out.

It isn’t just about cutting things out to reduce spending, it also reduces brain power and time.

Say you have your nails done once a fortnight and decide that you would rather have the cash to invest.

You are saving money by not paying for a manicure. Brain power is saved by not having to remember to book appointments. Time is saved by not having to book or attend the said appointment. Triple win.

This is a very personal thing, only you know what truly makes you happy and what you can live without.

Personally, I stopped getting nails done or buying clothes, but I kept holidays in as to me they are experiences and memories that I don’t want to cut out.

I love money. I love everything about it. I bought some pretty good stuff. Got me a $300 pair of socks. Got a fur sink. An electric dog polisher. A gasoline powered turtleneck sweater. And, of course, I bought some dumb stuff, too. –Steve Martin

Take action

8. Increase your income

If you want to achieve money goals quicker, increasing your income is a great way to fast-track.

A side-hustle is a good way to earn extra cash but make sure you have the time and brain capacity to do so. I tried to start a side-hustle while working a 12 hour job and nearly broke myself.

Also be wary of ‘make money quick’ claims like ‘start a blog’. These annoy me as a blog is an incredible amount of time invested and hard work. It is not a quick or easy thing.

If you are in a senior position at work, you might find consulting is a much quicker way to earn money. Or selling clutter on eBay, or even just asking for a pay raise if you think you are underpaid.

Renting a room on Airbnb or the whole house when you are on holiday in another good way to earn some extra dosh.

9. Build an emergency fund

Once you have started tracking your spending and have calculated your savings rate, you can start to divert some of your savings into an emergency fund.

This is for, well, emergencies!

I can’t recommend doing this enough.

If you spend everything you earn and you were made redundant tomorrow you would be royally screwed if you couldn’t find another job straight away.

Also, other expenses come up sometimes that you haven’t planned for, like the car breaking down.

Having an emergency fund will help you breathe easier as you know, whatever happens, you have it covered.

Your emergency find is normally held in a cash account and can be between 3-12 months of living expenses. It’s up to you how much you hold. I personally have around 6-7 months in mine.

10. Conquer your debt

If you have student loan debt or keep maxing out your credit cards. Now is the time to sort it the F out.

If you can’t trust yourself with a credit card. Don’t use them.

I didn’t have one for 10 years and had no problem with my credit rating or getting approved for a mortgage.

Once you have worked out how much you can spend each month, and what you can save, get going on paying the debt off as fast as you possibly can.

Not only to reduce the interest payments but also because it’s going to make you feel a hell of a lot better once it’s paid off.

11. Use all of the above to secure your financial future

Put together all of what you have learned to finally get control of your money. Just to recap this is what we went through:

  • Know your net worth
  • Track your spending
  • Calculate your savings rate
  • Understand your pension
  • Understand investing
  • Get wise to sneaky tricks
  • Only spend on what is truly important
  • Increase your income
  • Build an emergency fund
  • Conquer your debt
And finally,

Control your money and you will feel so much more confident about the future and how you use your finances to give you peace of mind and options.

Money is a tool. Understand what you have. Grow wealth slowly by consistently investing. Automate it. Spend only on what truly matters.

Money is a terrible master but an excellent servant. –P.T. Barnum

Other blog posts you might want to read!


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About the Author

Hi, I am Laura. I set up the 'I Want My Life Back Project' after burning out in a corporate job. I quit in May 2017 and set about getting my life back. I now freelance 2 days a week, run this blog, manage my rental properties and am SO MUCH HAPPIER! All the content on this blog is to help you to get your life back too :-)

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