Podcast Episode 7: Being a Personal Branding Photographer

By Laura @ IWMLB Project | What business shall I start?

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Feb 20

Hey and welcome to the seventh episode of the ‘I Want My Life Back Project’ podcast!


In this episode, I chat with Liz Riley about being a personal branding photographer for personality-led brands.

Liz takes a different approach to personal branding photography. A lot of branding photography seems to be taking photos in coffee shops, which have no real bearing on the actual business.

Liz takes the entrepreneur through a step-by-step process to understand their brand and their own personality and the type of clients they want to attract.

The photos that get taken all tell a story, with each photo having a place and purpose.

A really toxic work situation was what finally gave Liz the push to leave her corporate job and start her photography business.

Liz actually started off doing branding and portrait photography but just had a niggling feeling that something wasn’t right.

Once she pivoted her business to focus purely on personal branding photography everything clicked into place!

personal branding photographer

Here are some of the highlights of the episode:

  • Why personal branding photographer isn’t just about taking photos. It’s about understanding your personality and how to communicate this via photos on your site
  • The common misconception about getting personal branding photos for your site
  • Why you need to differentiate yourself from your competitors
  • Why you need to pivot if your business doesn’t ‘feel right’ even if it’s making money
  • The situation that finally gave Liz the kick up the pants to leave her corporate job
  • How working in a toxic corporate environment can really destroy your confidence
  • How Liz got her first clients (what did and didn’t work)
  • How you can make a personal branding photography business location independent

You can listen to the episode below.

Heads up, there are a couple of swear words in here!

You can subscribe to the podcast on iTunes here so you never miss an episode.

Links to website and groups mentioned in the episode:

Liz’s website: LizRileyPhotography.com

Facebook: Facebook.com/lrileyphotography/

Instagram: Instagram.com/lizrileyphotography/

Linked In: LinkedIn.com/Liz Riley

Thanks, Liz!

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Podcast recorded on Zencastr, edited with GarageBand for Mac, finished off post-production with Auphonic and hosted by Podbean.

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About the Author

Hi, I am Laura. I set up the 'I Want My Life Back Project' after burning out in a corporate job. I quit in May 2017 and set about getting my life back. I now freelance 2 days a week, run this blog, manage my rental properties and am SO MUCH HAPPIER! All the content on this blog is to help you to get your life back too :-)